The Top Reason People Relocate: Being Close to Family and Friends

by Bill Watson

Have you ever daydreamed about moving closer to the people who matter most? Perhaps you're longing for shorter drives to visit family or wishing your kids could spend more time bonding with their grandparents. If so, you're not alone.

Recent data from the National Association of Realtors (NAR) reveals that the leading reason people relocate is to be closer to family and friends:

Moving isn’t just about finding a new house—it’s about creating a life surrounded by the people who bring joy and meaning to your days. From sharing weeknight meals and watching your children play with their cousins to having someone nearby when you need them, living close to loved ones can transform your life.

Let’s explore why so many are choosing this path and why it might be the right move for you, too.

Why Family Comes First
The desire to be near family and friends resonates across all types of homebuyers, whether it’s your first house or the next big chapter in your life.

For repeat buyers, this pull is especially strong. Unlike first-time homebuyers who often prioritize affordability, repeat buyers typically have more flexibility in choosing where they live. Baby Boomers, in particular, often leverage the equity they've built in their homes to relocate closer to family. As Ali Wolf, Chief Economist at Zonda, explains:

“25% of Baby Boomer households plan to retire near their children and grandchildren . . .”

This trend highlights a deeper shift: moving to be close to family and friends is more than a relocation—it’s a lifestyle upgrade that prioritizes connection and meaning.

The Perks of Proximity
Relocating closer to loved ones isn’t just an emotional choice; it comes with tangible benefits:

  • Quality Time Together Enjoy more frequent dinners, spontaneous visits, and shared activities that strengthen your relationships.
  • Practical Support Sharing resources, like childcare, tools, or errands, can simplify life and reduce stress.
  • Travel-Free Connections Save hours previously spent commuting to see family, allowing for more moments together and added peace of mind during emergencies.
  • Being Present for Milestones From celebrations to challenges, being nearby ensures you’re part of life’s big (and small) moments.

Ready to Start Your Next Chapter?
Home is more than just four walls—it’s where your heart feels most full. Moving closer to family and friends could be the key to a richer, more connected life.

Bottom Line
If you’re considering relocating to be near loved ones, let’s connect. Together, we can explore neighborhoods that bring you closer to the people and moments that matter most.

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